Dec 05

Twitter restricts you to 140 characters, within which you need to be able to communicate meaningfully and usefully to your business community. Web marketers are known to use Twitter for business whenever they post on their business blog. They create links to their online activity and share it with others. They will also use twitter for internet marketing.

Does it make business sense? It sure does, if done well. The social media platforms are all about sharing. If you know how to add value to the tweets you generate for your business account on Twitter, you can very well leverage Twitter for business and increase the perceptibility for your business online.

Brevity is the soul of a tweet: Depending on what content you generate using your Twitter account; your business could stand to gain significant benefits from its tweets. In fact, many businesses are increasingly using Twitter to their advantage.

Professionals often use Twitter for business marketing as well as a communications tool. The following are some other ways of tapping the power of Twitter for business advantage:

  • Follow industry captains who often post links to some important resources and conversations.
  • Post questions composed to elicit quick answers, and answer questions that others ask.
  • Create links to your website or blog (too much of even a good thing is always bad).
  • Stay abreast of the buzz in your industry.
  • Socialize on Twitter with your counterparts in other organizations.

    Find the right people to follow: Use tools such as Who Should I Follow and Summize for the purpose. While Twitter etiquette is still coming into its own, the general rules that apply to any social media platform are also relevant to using Twitter for business. Treat others with the same respect that you would expect of them. Participate whole-heartedly in the community even while using Twitter for business marketing. The results will eventually show. Do not simply promote a product or service. Voice your opinion and support like-minded persons.

    If you happen to be an estate agent, you could tweet info on homes currently available. If you are a full-fledged company, you could tweet about events that take place on a daily basis on the company’s premises. This should be done in such a way that it creates a sense of familiarity with your company’s culture among your followers. It would be making the best use of Twitter for business.

    Happy tweeting for business!

    Nov 23

    I cannot help observing how online marketing service providers tend to thrust the medium that they are comfortable with under customers’ noses. “Video is the best medium for marketing…”, “Website design…”, “Picture worth thousand words…”, and similar phrases abound on the websites of those that provide such inherently incomplete services. Business websites are meant to communicate the full picture to the convenience of every member of the target audience.

    Are developers naïve enough to think that the customer does not see through their diaphanous inability to INTEGRATE all web development instruments into one superb business website for the client? After all, what is the entire purpose of having “good content” on your website?

    Your business website needs content that is engaging, appealing, informative, interesting, unique, and the kind that sells your products or services for you. Conversation with your client is extremely important, as you can see. To that end, you cannot afford to neglect creating such well-rounded content.

    Business Conversion Optimization

    Business Conversion Optimization

    You see, every single medium has its own strength – the one cannot quite achieve what the other can. And that is simply because each medium has a certain efficacy that is unique to itself. Making the most of the medium on your business website and stringing two or more of these media to structure the message to your target audience is the need of the hour. Any single medium can of course not be as efficacious as two or three of them combined to good effect. And that good effect is what makes your overall content appealing, informative, engaging, and so on. Remember you have a business website to manage, not a theatre or a book.

    A multimedia experience is your best bet at communicating the full message to your prospective customers. Ensure that your business website offers full support to all your customers. Avoid falling into the trap of a designer or developer who can only provide only a part of the content for your business website.

    Nov 21

    Being online retailers hot in pursuit of more sales, we tend to overlook certain unconventional and therefore effective ways of achieving ecommerce sales. Every one of us usually prefers to sell in the same old ways, whether a beginner or a veteran to online selling. Features created specifically for unconventional selling methods are now available for those of us who would be interested in taking a shot at achieving sales using new strategies.

    Create major and genuine differentiators between you and the competition to establish your brand. One way of doing that is to offer unconventional ways to purchase your products. Here are some suggestions:

    1. Name Your Own Price: The Priceline ads are based on an effective strategy. Let your customers enjoy the chance to bid on certain products and your sales increase dramatically. The strategy does not imply selling vast quantities of stock at throwaway prices. Operate within comfortable margins but use it to attract visitors and leads.

    2. Daily Deals: Presenting attractive, interesting daily deals on your homepage can prove to be a great option to acquire regularly returning visitors. Make your deals count through syndicating unique content on a regular basis through the social media, and achieve higher conversion rates as well as quality promotion for your brand.

    You should also build a list of social media platforms and appropriately send out your daily deal to shopping blogs and site for achieving traction and increasing the following for your brand.

    3. Group Buying: Either go with a Groupon or similar group-buying sites or consider your own group deal so that you need not pay on your ecommerce sales. Shopping cart solution providers have started incorporating group buying features into the solutions they provide, so make sure you catch on early enough.

    4. Waiting List Feature: Allow your customers to join a waiting list for a particular high-demand product. Such lists are populated by shoppers who are almost guaranteed to make the purchase as soon as the product is available. Again, shopping carts incorporate the facility to send notifications when the product is back in stock.

    In addition to the above suggestions, you might also offer your customers the opportunity to pay later or for goods bought or in instalments. That in itself can be an attractive proposition for both the merchant and the shopper.

    Use these suggestions to boost your online sales. Watch this space for more on the topic in future.

    Nov 02

    With the kind of demand for and the influence of social media platforms today, their role as marketing tools is no longer an option. If you are not engaging directly with your audience, you are missing a critical business opportunity. What makes things worse is that social media marketing is speedily making its way to small and large companies’ marketing agenda. Corporate blogs, Facebook, Twitter, and Google+ accounts, and other platforms are evolving fast and making themselves more and more suitable for the purposes of social media marketing.

    As a business owner, you also do not have much time – only as much as for the competition to realize the power of social media marketing and implement it. Being the earlier adapter has big advantages over the competition.

    Social Media Platforms

    Social Media Platforms

    So what all can be done to make the most of social media marketing? Here are a few suggestions:

    1. Analyze what all can you and your business bring to your social media presence.
      What assets do you possess? What services can you offer? What will your online USPs be? How will you differentiate from others in your vertical? The answers to these questions will enable you to you’re your social media marketing strategy. Also, if you have bigger players in the same vertical, conduct an in-depth study of all that they have been doing with social media platforms.
    2. Get your organization social media accounts – Facebook, Twitter, Google Plus, LinkedIn, and YouTube.
      Set up a blog and start posting at regular intervals, ideally on a weekly or fortnightly basis. Ensure that the content on these platforms and especially for the blog is the best it can get. If that is possible, get social media experts to help. Your social media marketing can succeed only when you engage your audience on multiple levels since every member of the audience will not necessarily be using every single platform.
    3. Look up a social media management services provider online.
      The best ones will provide top initial content, great design, and regular updates – all for a modest monthly or yearly fee. To begin with, this is the safest bet to get your social media marketing strategy off the ground.
    4. Provide information that your audience can use.
      Pictures, YouTube videos, tweets, Facebook messages, and blog posts should be full of content that creates a positive impression for your business. If you ‘like’ or ‘favorite’ other social media users’ contributions, they will also reciprocate by doing the same for your content. Add value by posting content that is at once useful and interesting.
    5. Social media platforms are for socializing.
      Do not hasten into straightaway talking about your products or services. Even a social media marketing initiative should prioritize building trust by liking others’ content, providing helpful comments, complimenting, and connecting on a regular basis. Let the flow of such exchange naturally veer towards your products and business. Engage friends and others who like your products or services. Make genuine friends, first off.

    For more details on our Social Marketing Service, give us a call: 020-8150-6420 or Contact Us

    Oct 31

    I believe you are already aware of the pitfalls of a poorly designed website. So I’ll just get straight to the point. Here are 7 things to avoid by way of website design:

    1. Don’t make registration mandatory
    Making it mandatory for people to register is the same as asking them to move on. Avoid it at all costs. Registration should be an option, not an obligation, with good website design. Let them have a look at what all is on offer. If they see something they like and want to purchase something, you could then require the registration. Keep it simple, nevertheless.

    2. Don’t overlook or overdo search capabilities
    Onsite search options should be as intuitive as they can get. Provide internal linking and search boxes to the extent possible, but also take care not to overdo it. The web page design should be such that the user can immediately make out where to look for what is required.

    3. Don’t hold back on payment methods
    Your customers should be clear about whether you accept PayPal payments, credit cards, debit cards, checks, (and so on) etc. Make sure that you have mentioned it at an appropriate location on your website and that your website design is transparent enough to help customers access that information.

    4. Don’t create any barriers to customer support
    Easily accessible and informative customer support is just as valuable as any other aspect of your website design. Provide online and other forms of customer support to ensure that your customers are always satisfied with your service. Provide appropriate yet easy-enough channels for customers to communicate on the website itself.

    5.  Don’t let technology overwhelm visitors
    Although Flash, Java Navigation, and such other tech is good to look at, it is not advisable to overload your website with too much of it. Ensure that simplicity is a cornerstone of your website design. Annoyed visitors will only hurt your business, so unless you intend to display your Java or Flash portfolio, keep the junk to a minimum.

    6. Don’t disallow the right click
    Plagiarists will go ahead and do it any which way. So there’s hardly any point in disabling the right click. Copying your content won’t do them much good anyway.

    7. Don’t fill your web pages with ads
    Ads will definitely bring you money, but too many ads on your web pages will surely agitate your visitors and customers. Keep the ads relevant and useful to your target audience and ensure their number is kept to a minimum.

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