Jun 27

Let us consider the facts at the outset. You are a businessperson who wants to sell online or already have an online store. You want to sell max products for max profit. You therefore need to address customer preferences better than the competition does. What is of utmost importance nevertheless is your client. Your web store is or will be the interface between you and your client. Hence, you want it to be one that provides the smoothest shopping and even window-shopping experience for your online shoppers. To do that, you will need to pay attention to some fundamental precautions.

The overall experience for online shoppers proves to be a pain in the ***. Now why is that? That is because of a marketing overkill. The trend followed these days by a section of businessmen, web developers, and marketing personnel is to DO EVERYTHING NECESSARY TO ENSURE SALES AND AS OFTEN AS POSSIBLE. Now is that the best approach? Not at all, believe me. If you want something, you have to give something.  That’s a diktat of natural law. The law further states that each and every marketing move will have an equal and opposite consumer reaction. Okay, I made that up, but I am not off target, I know.

Anyone and everyone, having anything to do with marketing, needs to ask themselves whether irritating the potential online shoppers is a way to ensure sales. Why pop-ups, why in-the-face advertising, why those unsolicited phone calls, SMSs, emails, web ads? Why, why, why? What good are all these going to do your business? You are in a hurry to sell. Your customers are not in a hurry to buy. They cannot afford to be. Be pragmatic. Care for the customers. Deliver genuine value. The customers will come if you put every effort into creating a pleasant experience for the customer. Whether you irritate them or not, they are going to buy from your online store only when they can afford to or need to. If you do irritate them with your advertising, they might figure you are one of those over-aggressive marketers who will stop at nothing. It might turn them off, for heaven’s sake. Avoid aggressive marketing at the outset. Be aggressive with other online stores if you must, not the customers.

I am aware you might not agree with the way I am trying to see things, but I see a huge glimmer of sense in this point of view. I very much want this post to have a very positive influence on everyone concerned.

Jun 22

Building an e-commerce site is not a simple process. There is no way to guarantee future success for your ecommerce presence online. Because it is now integral to our online existence, an ecommerce application has to be built from scratch and according to the requirement of the client. Every feature or functionality that the client has specified among his or her requirements must be delivered. Often, an ecommerce website developer will come up with solutions or services to address these demands. However, ongoing R&D is the only reliable approach. The more ecommerce developers are able to anticipate the kinds of features that prospective customers will demand the better will they be equipped to handle clients’ demands. Market and technology trends, past development, and constantly evolving technology are the things every developer worth his salt must watch with eagle-eyed precision.

Since the advent of open source technologies, the need for a centralized ecommerce application has become mandatory. With due respect to this scenario, a few organizations/groups started developing single-panel systems that manage not webstores but an entire series of web stores run by an individual client. Likewise, many useful ecommerce applications are now available in the market. Applications built into web stores and websites are selling like hot cakes. That is because of the added functionality that they lend to the particular site. Often, ecommerce software is fully customizable and factor in future expansion or business needs.

Such applications have proliferated to such an extent that it often becomes a daunting task for any storeowner or webmaster to take his pick from the numerous options available. Here are a few tips that will help you select an appropriate application for your e-business:

Ease of Use: Ensure that the ecommerce website developer provides an intuitive user interface. A good wizard or set of help files should accompany the application purchased. Also, ensure that you or your staff, especially the webmaster, can easily utilize the application. Some vendors will offer a free consultation for the purpose.

Data Management: Every online store needs to import or export data. Data porting enables smooth product management and effortless migration if or when you need to change the hosting service provider.

Web Analytics: Put web analytics tools to good use. Google Analytics is a free tool. These tools will help you understand how many users are visiting your site, where in the “conversion funnel” or purchasing process, they’re getting stuck and leaving, how your various marketing campaigns are performing, what content your visitors are looking for, and whether they’re finding it, exactly which form fields are driving people away, and much more.

Jun 11

What others opine on your persona, your character, your website promotion and business, and even your most unobtrusive trifles can require formidable courage to adapt to and handle gracefully. This courage was found only very recently by yours truly, after 39 long years and 8 fidgety months of obfuscating frustration at others’ remarks and tons of hard-earned wisdom having flown under the bridge. ‘Why me?’ is a question I no longer deny anyone, nor myself. However, going on to ‘Why not me?’ has been that much more daunting. After all, what irresistible source of pleasure do we tend to exact from others’ troubles? What primitive sadism stokes our desire to gawk at others’ pitfalls? What makes us take for granted that the other entity is of an inferior substance? And even if it indeed were such, what of it? Would you personally prefer to enumerate the varied advantages of your own products and services or denounce those offered by another? Do you want to ‘drive traffic’ to your website? Alternatively, would you prefer to have a good number of prospective clients that keep returning to your website and make for good business?

These are questions far beyond the realms of the technical or Web content one finds infesting the internet through website optimization. ‘Other vendors do not provide, are not capable, cannot deliver…but we, our experts, our whatsitsname…’ is the sort of rubbish one finds almost at will at websites offering one or the other sort of IT service. These must really be the best people to source the ecommerce, application development, Web software, and other solutions that your business so badly requires or cannot do without. Any one of these is a potential panacea to all your troubles, and you could not possibly choose the one over the other without significant losses to your business interest. As a customer even, you could not hope to win an argument about how the other provider did serve the best interests of a friend’s business. ‘Our solutions work better…’ Why do so many business entities suppose that such an extremely condescending or belittling attitude can win over customers? What sort of website promotion is this? Moreover, what can you possibly say in such a situation?

Say nothing, I suggest. Just do exactly whatever it is you want to. Go hire the particular developer who has demonstrated and convinced you of the worth of his solutions to your business. Go about it nonchalantly. There is no need to make an outcry over it. Be tactful when you make your choice. Making your own choice cannot be challenged, no matter what anyone says. Website promotion must be done in incrementally mature terms.

Make informed choices – that is the best way to counter second-party criticism.

Jun 04

Creating a website that comes good on every expectation of a customer requires uninhibited imagination, proficient web development skills, medium-specific creativity and flair, and an awful lot of hard work. Fortunately, customers today have recourse to several established web developers who will happily provide premium managed offshore services at very affordable prices.

Web developers may belong to offshore destinations, but these offer every virtue in the book in abundant measure. As far as customers are concerned, there is absolutely no room for sub-standard products and services. Managed offshore services providers are smart enough to provide only the very best of both. These developers are quite familiar with aspects of this ever-changing industry and are keenly competitive as regards their prices. There is also a wide array of providers to choose from. Indeed, today’s ecommerce business owners are spoilt for choice when it comes to what service provider to choose for their specific needs. The very best ones will of course drive a hard bargain, but they are still cheaper than any local options.

Often, the best providers will have an address within the United Kingdom as well, to facilitate proper interaction between provider and customer. This makes it well and truly convenient to communicate with the provider and gauge its capability to come true on its promise.

What really counts in the final analysis is the capability of the service provider to come up with a solution for every single aspect of your ecommerce website. Once you have identified a suitable provider, it is merely a question of communicating your exact needs. In most cases, the representative based in the United Kingdom will be very happy to provide free consultation and an eager ear to your requirement. Once you have explained your requirement in full, expect to receive excellent service and true value for money.

A good way to assess the value every provider promises is to check for things such as the content of the brochures and other promotional material that they provide. If the quality of content is satisfactory, there is a fair chance that the provider is discerning enough to employ the services of quality content writers. Moreover, if that is indeed the case, you can be sure that the developers and designers such a provider employs are also among the very best available.

Other things to look out for are the portfolio of previous work every respectable managed offshore services provider offers, the range of technologies on offer, the terms and conditions that usually accompany a contract, and provision of after-sales support in case you have further requirements in the future.

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