Sep 29

You will have of course realized some time that many daily deal sites are just online retailers who need to implement the levels of personalization that successful online retailers are known for, are good at, and owe their success to. If you are into sending out deals every day, it naturally becomes a prime duty for you to ensure that your daily deals reach the right person at the right time. Now how tough can this get? Not much; let me assure you. You only need to pay attention to certain things to inform your deal of the day with that touch of personalization and business acumen.

Retailers in Britain and elsewhere are already harnessing the power of metrics that almost indicate who wants what and when. It does, of course, take a whole lot of work to analyse data required to offer the most suitable daily deals to the appropriate customers.

Daily Deals

Daily Deals

For instance, you could be offering your daily alerts on the basis of gender and site-browsing behaviour. Such targeting creates a far richer experience for your valued customers and results in higher loyalty and repeat custom. Needless to say, the indulgence pays off fairly well.

If you have customers who have never bought anything online, you could be sending them an email that politely asks after them. Generic emails that help create an atmosphere conducive to the decision making can easily be drafted by expert content writers. I’d go so far as to suggest dividing your attention to customers on priority bases.

Carefully planned welcome campaigns, first-purchase privileges, birthdays, and similar attention to the customer can enhance your daily deal initiatives by as much as 30% or more, depending on how you approach it. In a nutshell, creating a more personalized consumer experience will always reap rich rewards for your business.

Make the most of your daily deal offers and watch your customers make a beeline to your ecommerce website!

Sep 12

Now that marketing genius, in collaboration with web development pros, has made it more easily possible than ever before to connect with your customers, it is high time businesses took an active interest in developing, nurturing, and innovating better ways to connect with customers. Run-of-the-mill concepts in your CRM solution will just not do now because the creative lot among you are already well on their way developing interesting customer relationship management strategies, often even combining an in-person approach with an online or cloud-based one. The possibilities are limited only by your imagination, as usual.

For instance, how many companies have initiated the use of social media platforms into their CRM strategy? But those that have are up to serious business. Not viewing such new options as instrumental to forging a comprehensive software solution immediately renders the whole vision myopic. And that is only because customer relationships ARE being enhanced by refreshing new approaches.

Here is a short, partial list of things to do and incorporate into your customer relationship management schedule:

  • · Listen: New software tools that can be used ‘listen’ to what people are saying about your  business, brand, or product are available. These tools work in conjunction with a social media platform or more.

  • · List: Maintaining lists of what customers, third-party vendors, and competitors have to say about your brand / product on Twitter can help achieve more with less effort.

  • · Rescue Act: Lists for Facebook, Twitter, and other platforms can be managed using a quality CRM software. Ensure that your content for tweets and other messages is managed professionally, in house. This list will help as a component of your CRM solution when a refreshing new approach is inevitable for getting ahead.

  • · Try LinkedIn: LindedIn can be used to generate sales as well as network with top professionals, businessmen, and gurus. All it requires is the time to do it and there’s a good chance you will be meeting people you never thought you’d be speaking to.

  • · Engagement: Something that will engage prospective customers? Think discounts, coupons, contests, and content specifically created for the purpose. Think different, be different, make a difference.

In addition to this list, pay careful and proactive attention to what your customers and vendors talk about online. It pays to listen and then follow up. Timeliness of your communiques is critically important. In all this, a good CRM software tool can be used effectively. Let the entire approach be one where you are seeking to HELP customers find what they want rather than using marketing gimmicks to fool yourself into thinking that good custom can be tricked into buying.

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