Oct 31

I believe you are already aware of the pitfalls of a poorly designed website. So I’ll just get straight to the point. Here are 7 things to avoid by way of website design:

1. Don’t make registration mandatory
Making it mandatory for people to register is the same as asking them to move on. Avoid it at all costs. Registration should be an option, not an obligation, with good website design. Let them have a look at what all is on offer. If they see something they like and want to purchase something, you could then require the registration. Keep it simple, nevertheless.

2. Don’t overlook or overdo search capabilities
Onsite search options should be as intuitive as they can get. Provide internal linking and search boxes to the extent possible, but also take care not to overdo it. The web page design should be such that the user can immediately make out where to look for what is required.

3. Don’t hold back on payment methods
Your customers should be clear about whether you accept PayPal payments, credit cards, debit cards, checks, (and so on) etc. Make sure that you have mentioned it at an appropriate location on your website and that your website design is transparent enough to help customers access that information.

4. Don’t create any barriers to customer support
Easily accessible and informative customer support is just as valuable as any other aspect of your website design. Provide online and other forms of customer support to ensure that your customers are always satisfied with your service. Provide appropriate yet easy-enough channels for customers to communicate on the website itself.

5.  Don’t let technology overwhelm visitors
Although Flash, Java Navigation, and such other tech is good to look at, it is not advisable to overload your website with too much of it. Ensure that simplicity is a cornerstone of your website design. Annoyed visitors will only hurt your business, so unless you intend to display your Java or Flash portfolio, keep the junk to a minimum.

6. Don’t disallow the right click
Plagiarists will go ahead and do it any which way. So there’s hardly any point in disabling the right click. Copying your content won’t do them much good anyway.

7. Don’t fill your web pages with ads
Ads will definitely bring you money, but too many ads on your web pages will surely agitate your visitors and customers. Keep the ads relevant and useful to your target audience and ensure their number is kept to a minimum.

Oct 21

A product feed is the file that contains all information about your products, and it supplies that content to consumers visiting e-commerce-related websites such as price comparison websites, affiliate networks, search engines, and so on. The foremost example of the sites that will most profitably display your product feed is Google Product Search.

The Google Product Search feed can be optimized in various different ways to achieve free but quality traffic to your website or webstore. Descriptive and concise information on your products as prescribed by Google is the single most important requirement. Here are Google Product Search optimization essentials to help take your online business to the next levels:

  1. Short, relevant, and carefully written titles and descriptions created from the terms your customers use to look for products (Use SEO tools such as Google AdWords to identify these. Details such as shipping charges or marketing campaigns should not be mentioned here.)
  2. Use of relevant terms such as ‘Thanksgiving Day gift’ or ‘Christmas gift’ in the titles and descriptions throughout, in the Google Product Search feed
  3. High-resolution, quality images of the products
  4. Product categories that are based on Google’s Product Type to help place your products in the most suitable departments and thereby increase products’ rankings
  5. Frequent submission of your product feeds to avoid getting them removed from Google Product Search for the lack of fresh feeds
  6. Mentioning shipping and tax info to avoid shopping cart abandonment as a direct result of very high shipping charges (Think about this one. Google Product Search allows you to submit tax and shipping info directly through setting default values in Google Merchant Center account or by mentioning it in the feed.)
  7. Mentioning in the Google Product Search feed any newly introduced products, shipping waivers, support for Google Checkout – attributes that shoppers look for specifically when shopping online (not in the titles or descriptions)
  8. Completing all required fields while submitting the feed
  9. Submitting in the feed for Google Product Search all relevant details such as modes of payment available, color, brand name, UPC, MPN, and ISBN as well as descriptions such as ‘available online only’, or ‘compatible with’, and ‘system requirements’, etc.
  10. Connecting the Google Merchant Center account to your AdWords account to make best use of Google’s Product Extension Ads
Oct 04

With a rise in demand, there is also a noticeable change in the technology trends, and open source development has brought about just such a change insofar as the world of Internet is concerned. With open source development, applications and even entire websites may now be built to professional standards using the freely available source code. Any changes required thereafter may also be easily incorporated on demand.

What is more, open source customization lends itself easily to the efforts of developers and programmers the world over. The kinds of software and applications now available have never been better. This, in turn, means that every business – small or large – can now avail of high-quality software at less than half the price. Indeed, the only expenditure one incurs with open source software is that on the fairly reasonable fees charged by your developer.

Several open source platforms exist that make it possible for you to source web sites, content management systems, and web applications. Dynamic web sites may be created using open source software such as Joomla, Drupal and Typo3. Then you have the platforms such as Magento, X-Cart, Zen Cart, Presta Shop, and so on – among the more notable ones – for open source development. Platforms such as Flex even make it possible to develop rich internet applications (RIAs).

A standard and highly qualified open source developer from an offshore open source development company should be able to provide the best web development services at highly affordable rates. Service offered by such developer can include the following:

Open Source Customization

Open Source Customization

• PHPBB customisation
• Storefront customisation
• WordPress customisation
• Drupal CMS customisation
• X-cart customisation
• Zen cart customisation
• CakePHP customisation
• Oscommerce customisation
• Joomla customisation

These developers are generally quite capable at delivering high quality results in tackling the most critical issues with open source project development. They also provide round-the-clock support after you have sourced a solution.

Open source applications have utterly revolutionised the way business is conducted online. Make the most of it while the going is good.

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