Dec 05

Twitter restricts you to 140 characters, within which you need to be able to communicate meaningfully and usefully to your business community. Web marketers are known to use Twitter for business whenever they post on their business blog. They create links to their online activity and share it with others. They will also use twitter for internet marketing.

Does it make business sense? It sure does, if done well. The social media platforms are all about sharing. If you know how to add value to the tweets you generate for your business account on Twitter, you can very well leverage Twitter for business and increase the perceptibility for your business online.

Brevity is the soul of a tweet: Depending on what content you generate using your Twitter account; your business could stand to gain significant benefits from its tweets. In fact, many businesses are increasingly using Twitter to their advantage.

Professionals often use Twitter for business marketing as well as a communications tool. The following are some other ways of tapping the power of Twitter for business advantage:

  • Follow industry captains who often post links to some important resources and conversations.
  • Post questions composed to elicit quick answers, and answer questions that others ask.
  • Create links to your website or blog (too much of even a good thing is always bad).
  • Stay abreast of the buzz in your industry.
  • Socialize on Twitter with your counterparts in other organizations.

    Find the right people to follow: Use tools such as Who Should I Follow and Summize for the purpose. While Twitter etiquette is still coming into its own, the general rules that apply to any social media platform are also relevant to using Twitter for business. Treat others with the same respect that you would expect of them. Participate whole-heartedly in the community even while using Twitter for business marketing. The results will eventually show. Do not simply promote a product or service. Voice your opinion and support like-minded persons.

    If you happen to be an estate agent, you could tweet info on homes currently available. If you are a full-fledged company, you could tweet about events that take place on a daily basis on the company’s premises. This should be done in such a way that it creates a sense of familiarity with your company’s culture among your followers. It would be making the best use of Twitter for business.

    Happy tweeting for business!

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