Dec 05

Twitter restricts you to 140 characters, within which you need to be able to communicate meaningfully and usefully to your business community. Web marketers are known to use Twitter for business whenever they post on their business blog. They create links to their online activity and share it with others. They will also use twitter for internet marketing.

Does it make business sense? It sure does, if done well. The social media platforms are all about sharing. If you know how to add value to the tweets you generate for your business account on Twitter, you can very well leverage Twitter for business and increase the perceptibility for your business online.

Brevity is the soul of a tweet: Depending on what content you generate using your Twitter account; your business could stand to gain significant benefits from its tweets. In fact, many businesses are increasingly using Twitter to their advantage.

Professionals often use Twitter for business marketing as well as a communications tool. The following are some other ways of tapping the power of Twitter for business advantage:

  • Follow industry captains who often post links to some important resources and conversations.
  • Post questions composed to elicit quick answers, and answer questions that others ask.
  • Create links to your website or blog (too much of even a good thing is always bad).
  • Stay abreast of the buzz in your industry.
  • Socialize on Twitter with your counterparts in other organizations.

    Find the right people to follow: Use tools such as Who Should I Follow and Summize for the purpose. While Twitter etiquette is still coming into its own, the general rules that apply to any social media platform are also relevant to using Twitter for business. Treat others with the same respect that you would expect of them. Participate whole-heartedly in the community even while using Twitter for business marketing. The results will eventually show. Do not simply promote a product or service. Voice your opinion and support like-minded persons.

    If you happen to be an estate agent, you could tweet info on homes currently available. If you are a full-fledged company, you could tweet about events that take place on a daily basis on the company’s premises. This should be done in such a way that it creates a sense of familiarity with your company’s culture among your followers. It would be making the best use of Twitter for business.

    Happy tweeting for business!

    Nov 23

    I cannot help observing how online marketing service providers tend to thrust the medium that they are comfortable with under customers’ noses. “Video is the best medium for marketing…”, “Website design…”, “Picture worth thousand words…”, and similar phrases abound on the websites of those that provide such inherently incomplete services. Business websites are meant to communicate the full picture to the convenience of every member of the target audience.

    Are developers naïve enough to think that the customer does not see through their diaphanous inability to INTEGRATE all web development instruments into one superb business website for the client? After all, what is the entire purpose of having “good content” on your website?

    Your business website needs content that is engaging, appealing, informative, interesting, unique, and the kind that sells your products or services for you. Conversation with your client is extremely important, as you can see. To that end, you cannot afford to neglect creating such well-rounded content.

    Business Conversion Optimization

    Business Conversion Optimization

    You see, every single medium has its own strength – the one cannot quite achieve what the other can. And that is simply because each medium has a certain efficacy that is unique to itself. Making the most of the medium on your business website and stringing two or more of these media to structure the message to your target audience is the need of the hour. Any single medium can of course not be as efficacious as two or three of them combined to good effect. And that good effect is what makes your overall content appealing, informative, engaging, and so on. Remember you have a business website to manage, not a theatre or a book.

    A multimedia experience is your best bet at communicating the full message to your prospective customers. Ensure that your business website offers full support to all your customers. Avoid falling into the trap of a designer or developer who can only provide only a part of the content for your business website.

    Nov 21

    Being online retailers hot in pursuit of more sales, we tend to overlook certain unconventional and therefore effective ways of achieving ecommerce sales. Every one of us usually prefers to sell in the same old ways, whether a beginner or a veteran to online selling. Features created specifically for unconventional selling methods are now available for those of us who would be interested in taking a shot at achieving sales using new strategies.

    Create major and genuine differentiators between you and the competition to establish your brand. One way of doing that is to offer unconventional ways to purchase your products. Here are some suggestions:

    1. Name Your Own Price: The Priceline ads are based on an effective strategy. Let your customers enjoy the chance to bid on certain products and your sales increase dramatically. The strategy does not imply selling vast quantities of stock at throwaway prices. Operate within comfortable margins but use it to attract visitors and leads.

    2. Daily Deals: Presenting attractive, interesting daily deals on your homepage can prove to be a great option to acquire regularly returning visitors. Make your deals count through syndicating unique content on a regular basis through the social media, and achieve higher conversion rates as well as quality promotion for your brand.

    You should also build a list of social media platforms and appropriately send out your daily deal to shopping blogs and site for achieving traction and increasing the following for your brand.

    3. Group Buying: Either go with a Groupon or similar group-buying sites or consider your own group deal so that you need not pay on your ecommerce sales. Shopping cart solution providers have started incorporating group buying features into the solutions they provide, so make sure you catch on early enough.

    4. Waiting List Feature: Allow your customers to join a waiting list for a particular high-demand product. Such lists are populated by shoppers who are almost guaranteed to make the purchase as soon as the product is available. Again, shopping carts incorporate the facility to send notifications when the product is back in stock.

    In addition to the above suggestions, you might also offer your customers the opportunity to pay later or for goods bought or in instalments. That in itself can be an attractive proposition for both the merchant and the shopper.

    Use these suggestions to boost your online sales. Watch this space for more on the topic in future.

    Oct 21

    A product feed is the file that contains all information about your products, and it supplies that content to consumers visiting e-commerce-related websites such as price comparison websites, affiliate networks, search engines, and so on. The foremost example of the sites that will most profitably display your product feed is Google Product Search.

    The Google Product Search feed can be optimized in various different ways to achieve free but quality traffic to your website or webstore. Descriptive and concise information on your products as prescribed by Google is the single most important requirement. Here are Google Product Search optimization essentials to help take your online business to the next levels:

    1. Short, relevant, and carefully written titles and descriptions created from the terms your customers use to look for products (Use SEO tools such as Google AdWords to identify these. Details such as shipping charges or marketing campaigns should not be mentioned here.)
    2. Use of relevant terms such as ‘Thanksgiving Day gift’ or ‘Christmas gift’ in the titles and descriptions throughout, in the Google Product Search feed
    3. High-resolution, quality images of the products
    4. Product categories that are based on Google’s Product Type to help place your products in the most suitable departments and thereby increase products’ rankings
    5. Frequent submission of your product feeds to avoid getting them removed from Google Product Search for the lack of fresh feeds
    6. Mentioning shipping and tax info to avoid shopping cart abandonment as a direct result of very high shipping charges (Think about this one. Google Product Search allows you to submit tax and shipping info directly through setting default values in Google Merchant Center account or by mentioning it in the feed.)
    7. Mentioning in the Google Product Search feed any newly introduced products, shipping waivers, support for Google Checkout – attributes that shoppers look for specifically when shopping online (not in the titles or descriptions)
    8. Completing all required fields while submitting the feed
    9. Submitting in the feed for Google Product Search all relevant details such as modes of payment available, color, brand name, UPC, MPN, and ISBN as well as descriptions such as ‘available online only’, or ‘compatible with’, and ‘system requirements’, etc.
    10. Connecting the Google Merchant Center account to your AdWords account to make best use of Google’s Product Extension Ads
    Sep 29

    You will have of course realized some time that many daily deal sites are just online retailers who need to implement the levels of personalization that successful online retailers are known for, are good at, and owe their success to. If you are into sending out deals every day, it naturally becomes a prime duty for you to ensure that your daily deals reach the right person at the right time. Now how tough can this get? Not much; let me assure you. You only need to pay attention to certain things to inform your deal of the day with that touch of personalization and business acumen.

    Retailers in Britain and elsewhere are already harnessing the power of metrics that almost indicate who wants what and when. It does, of course, take a whole lot of work to analyse data required to offer the most suitable daily deals to the appropriate customers.

    Daily Deals

    Daily Deals

    For instance, you could be offering your daily alerts on the basis of gender and site-browsing behaviour. Such targeting creates a far richer experience for your valued customers and results in higher loyalty and repeat custom. Needless to say, the indulgence pays off fairly well.

    If you have customers who have never bought anything online, you could be sending them an email that politely asks after them. Generic emails that help create an atmosphere conducive to the decision making can easily be drafted by expert content writers. I’d go so far as to suggest dividing your attention to customers on priority bases.

    Carefully planned welcome campaigns, first-purchase privileges, birthdays, and similar attention to the customer can enhance your daily deal initiatives by as much as 30% or more, depending on how you approach it. In a nutshell, creating a more personalized consumer experience will always reap rich rewards for your business.

    Make the most of your daily deal offers and watch your customers make a beeline to your ecommerce website!

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