Aug 29

There are some general criteria for identifying an ecommerce website developer with the acumen necessary to develop a webstore that does full justice to your business. Fortunately, there are quite a number of ecommerce solutions available that will be capable of delivering the goods. You need not toss a coin to decide.

Look up ecommerce development services on the internet and then take your time finding out about those that you think are best suited to do the sort of work you’d have them deliver. Don’t rush to get in touch with a services provider right away. Build your own confidence as regards the quality of ecommerce website development on offer before plunging in.

It is always a good idea to find out from various sources as well as the firms themselves regarding the current market rates. Ecommerce web development will be a fair bit more expensive than a plain, HTML website. It takes much longer to develop one, so ensure that you find out exactly how long the ecommerce developer would take when you inquire about the price.

Go speak to the company’s representatives even before you seek a quote. You could provide them a list of everything that you’d want included and then assess how much each aspect is likely to cost. If the firm is not a local one, make enough calls to achieve as much. Many a quality ecommerce web developer will also provide a toll free number on their websites.

Above all, get yourself a very good idea about the value of the offering of each firm’s services. Go for the best offering, one that will not bring up issues every now and then, instead of the lowest-priced ecommerce web design available. But if you have enough references for the one with the lowest price, it’s your call.

Ensure that you are fully satisfied before reaching any conclusions. Explore all the options, including ecommerce development services providers with overseas back offices. Make informed decisions and you’ll never regret it.

Aug 20

Your ecommerce website needs the touch of an experienced developer who will render the site not just pleasing to look at but one that makes for easy navigability for your customers as well. A developer with considerable experience in the area of ecommerce development can provide a website which fully fulfills every business requirement of your online store. The best ecommerce web development is multi-tiered, for business-to-consumer (B2C) and business-to-business (B2B) adaptability. Here you should expect a highly customizable ecommerce website that is loaded with some pretty useful features to attract visitors and help your online revenue grow.

To further enrich your online store, bespoke ecommerce web development is highly recommendable, thanks in no small measure to its highly flexible nature. With such a store, the store owner might do as he pleases. A vast array of ecommerce features and functionalities are available, from which you may select the most relevant, as per the kind of a store your business requires.

With most ecommerce web development, you might also want to opt for an ecommerce website that is fully optimised for the search engines. An optimised ecommerce website will rank higher up the search engine results pages, thereby increasing the chances of getting visitors and potential customers to your website. You will no doubt need excellent copy-writing services as well, to attract genuine buyers. Other important components of ecommerce web development include attractive pictures of the products and features and functinality that make it worthwhile for the online shopper to spend time at your online store. Find yourself a quality services provider and you are well on your way to online business success.

Jul 15

Quality website design and development of  business websites occur when the website designer understands the ways in which people use the Internet and the reasons why. This maxim holds true most significantly in the case of ecommerce websites. Such websites depend entirely on people, more specifically “quality traffic” to their webstore or website. Without the promise of a huge click-through rate translating into at least a 5% to 10% conversion rate, few webstores could possibly survive. Webstore design is thus critically important to the store owner and the people he commissions.

Hence, it is advisable not to take users for granted. Try not to exclude any given consumer segment. Make arrangements for all. Ongoing research into consumer behaviour is an ideal proposition for any business worth its own name. In the case of evolving website design, the same holds true for website developers. While designing a webstore or a web page, take into account the targeted audience. For instance, if the page or site is exclusively intended for either the younger or the older generations, your task as a website designer is to identify their specific requirements, which can be tough … depending on the size of the audience. If it includes both segments, it becomes even more complicated. You’d think you need to design two versions of the site. You can design just a single webstore, however.

People are complicated, and difficult to please. Then, they are grouped under parameters such as likes and dislikes, beliefs, education, culture, religion, age, gender, and so on. Can you design a website, or a page even, to accommodate every taste? Can you design a web page for even the motley group of your ‘targeted audience’? If you think you can, you are already progressing in the wrong direction. Sit up and take note. Because all you can do as a website designer is be sensitive to your existing and prospective customers. And to how they use web development technology. Period.

Jun 27

Let us consider the facts at the outset. You are a businessperson who wants to sell online or already have an online store. You want to sell max products for max profit. You therefore need to address customer preferences better than the competition does. What is of utmost importance nevertheless is your client. Your web store is or will be the interface between you and your client. Hence, you want it to be one that provides the smoothest shopping and even window-shopping experience for your online shoppers. To do that, you will need to pay attention to some fundamental precautions.

The overall experience for online shoppers proves to be a pain in the ***. Now why is that? That is because of a marketing overkill. The trend followed these days by a section of businessmen, web developers, and marketing personnel is to DO EVERYTHING NECESSARY TO ENSURE SALES AND AS OFTEN AS POSSIBLE. Now is that the best approach? Not at all, believe me. If you want something, you have to give something.  That’s a diktat of natural law. The law further states that each and every marketing move will have an equal and opposite consumer reaction. Okay, I made that up, but I am not off target, I know.

Anyone and everyone, having anything to do with marketing, needs to ask themselves whether irritating the potential online shoppers is a way to ensure sales. Why pop-ups, why in-the-face advertising, why those unsolicited phone calls, SMSs, emails, web ads? Why, why, why? What good are all these going to do your business? You are in a hurry to sell. Your customers are not in a hurry to buy. They cannot afford to be. Be pragmatic. Care for the customers. Deliver genuine value. The customers will come if you put every effort into creating a pleasant experience for the customer. Whether you irritate them or not, they are going to buy from your online store only when they can afford to or need to. If you do irritate them with your advertising, they might figure you are one of those over-aggressive marketers who will stop at nothing. It might turn them off, for heaven’s sake. Avoid aggressive marketing at the outset. Be aggressive with other online stores if you must, not the customers.

I am aware you might not agree with the way I am trying to see things, but I see a huge glimmer of sense in this point of view. I very much want this post to have a very positive influence on everyone concerned.

Jun 22

Building an e-commerce site is not a simple process. There is no way to guarantee future success for your ecommerce presence online. Because it is now integral to our online existence, an ecommerce application has to be built from scratch and according to the requirement of the client. Every feature or functionality that the client has specified among his or her requirements must be delivered. Often, an ecommerce website developer will come up with solutions or services to address these demands. However, ongoing R&D is the only reliable approach. The more ecommerce developers are able to anticipate the kinds of features that prospective customers will demand the better will they be equipped to handle clients’ demands. Market and technology trends, past development, and constantly evolving technology are the things every developer worth his salt must watch with eagle-eyed precision.

Since the advent of open source technologies, the need for a centralized ecommerce application has become mandatory. With due respect to this scenario, a few organizations/groups started developing single-panel systems that manage not webstores but an entire series of web stores run by an individual client. Likewise, many useful ecommerce applications are now available in the market. Applications built into web stores and websites are selling like hot cakes. That is because of the added functionality that they lend to the particular site. Often, ecommerce software is fully customizable and factor in future expansion or business needs.

Such applications have proliferated to such an extent that it often becomes a daunting task for any storeowner or webmaster to take his pick from the numerous options available. Here are a few tips that will help you select an appropriate application for your e-business:

Ease of Use: Ensure that the ecommerce website developer provides an intuitive user interface. A good wizard or set of help files should accompany the application purchased. Also, ensure that you or your staff, especially the webmaster, can easily utilize the application. Some vendors will offer a free consultation for the purpose.

Data Management: Every online store needs to import or export data. Data porting enables smooth product management and effortless migration if or when you need to change the hosting service provider.

Web Analytics: Put web analytics tools to good use. Google Analytics is a free tool. These tools will help you understand how many users are visiting your site, where in the “conversion funnel” or purchasing process, they’re getting stuck and leaving, how your various marketing campaigns are performing, what content your visitors are looking for, and whether they’re finding it, exactly which form fields are driving people away, and much more.

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