Dec 05

Twitter restricts you to 140 characters, within which you need to be able to communicate meaningfully and usefully to your business community. Web marketers are known to use Twitter for business whenever they post on their business blog. They create links to their online activity and share it with others. They will also use twitter for internet marketing.

Does it make business sense? It sure does, if done well. The social media platforms are all about sharing. If you know how to add value to the tweets you generate for your business account on Twitter, you can very well leverage Twitter for business and increase the perceptibility for your business online.

Brevity is the soul of a tweet: Depending on what content you generate using your Twitter account; your business could stand to gain significant benefits from its tweets. In fact, many businesses are increasingly using Twitter to their advantage.

Professionals often use Twitter for business marketing as well as a communications tool. The following are some other ways of tapping the power of Twitter for business advantage:

  • Follow industry captains who often post links to some important resources and conversations.
  • Post questions composed to elicit quick answers, and answer questions that others ask.
  • Create links to your website or blog (too much of even a good thing is always bad).
  • Stay abreast of the buzz in your industry.
  • Socialize on Twitter with your counterparts in other organizations.

    Find the right people to follow: Use tools such as Who Should I Follow and Summize for the purpose. While Twitter etiquette is still coming into its own, the general rules that apply to any social media platform are also relevant to using Twitter for business. Treat others with the same respect that you would expect of them. Participate whole-heartedly in the community even while using Twitter for business marketing. The results will eventually show. Do not simply promote a product or service. Voice your opinion and support like-minded persons.

    If you happen to be an estate agent, you could tweet info on homes currently available. If you are a full-fledged company, you could tweet about events that take place on a daily basis on the company’s premises. This should be done in such a way that it creates a sense of familiarity with your company’s culture among your followers. It would be making the best use of Twitter for business.

    Happy tweeting for business!

    Nov 21

    Being online retailers hot in pursuit of more sales, we tend to overlook certain unconventional and therefore effective ways of achieving ecommerce sales. Every one of us usually prefers to sell in the same old ways, whether a beginner or a veteran to online selling. Features created specifically for unconventional selling methods are now available for those of us who would be interested in taking a shot at achieving sales using new strategies.

    Create major and genuine differentiators between you and the competition to establish your brand. One way of doing that is to offer unconventional ways to purchase your products. Here are some suggestions:

    1. Name Your Own Price: The Priceline ads are based on an effective strategy. Let your customers enjoy the chance to bid on certain products and your sales increase dramatically. The strategy does not imply selling vast quantities of stock at throwaway prices. Operate within comfortable margins but use it to attract visitors and leads.

    2. Daily Deals: Presenting attractive, interesting daily deals on your homepage can prove to be a great option to acquire regularly returning visitors. Make your deals count through syndicating unique content on a regular basis through the social media, and achieve higher conversion rates as well as quality promotion for your brand.

    You should also build a list of social media platforms and appropriately send out your daily deal to shopping blogs and site for achieving traction and increasing the following for your brand.

    3. Group Buying: Either go with a Groupon or similar group-buying sites or consider your own group deal so that you need not pay on your ecommerce sales. Shopping cart solution providers have started incorporating group buying features into the solutions they provide, so make sure you catch on early enough.

    4. Waiting List Feature: Allow your customers to join a waiting list for a particular high-demand product. Such lists are populated by shoppers who are almost guaranteed to make the purchase as soon as the product is available. Again, shopping carts incorporate the facility to send notifications when the product is back in stock.

    In addition to the above suggestions, you might also offer your customers the opportunity to pay later or for goods bought or in instalments. That in itself can be an attractive proposition for both the merchant and the shopper.

    Use these suggestions to boost your online sales. Watch this space for more on the topic in future.

    Nov 02

    With the kind of demand for and the influence of social media platforms today, their role as marketing tools is no longer an option. If you are not engaging directly with your audience, you are missing a critical business opportunity. What makes things worse is that social media marketing is speedily making its way to small and large companies’ marketing agenda. Corporate blogs, Facebook, Twitter, and Google+ accounts, and other platforms are evolving fast and making themselves more and more suitable for the purposes of social media marketing.

    As a business owner, you also do not have much time – only as much as for the competition to realize the power of social media marketing and implement it. Being the earlier adapter has big advantages over the competition.

    Social Media Platforms

    Social Media Platforms

    So what all can be done to make the most of social media marketing? Here are a few suggestions:

    1. Analyze what all can you and your business bring to your social media presence.
      What assets do you possess? What services can you offer? What will your online USPs be? How will you differentiate from others in your vertical? The answers to these questions will enable you to you’re your social media marketing strategy. Also, if you have bigger players in the same vertical, conduct an in-depth study of all that they have been doing with social media platforms.
    2. Get your organization social media accounts – Facebook, Twitter, Google Plus, LinkedIn, and YouTube.
      Set up a blog and start posting at regular intervals, ideally on a weekly or fortnightly basis. Ensure that the content on these platforms and especially for the blog is the best it can get. If that is possible, get social media experts to help. Your social media marketing can succeed only when you engage your audience on multiple levels since every member of the audience will not necessarily be using every single platform.
    3. Look up a social media management services provider online.
      The best ones will provide top initial content, great design, and regular updates – all for a modest monthly or yearly fee. To begin with, this is the safest bet to get your social media marketing strategy off the ground.
    4. Provide information that your audience can use.
      Pictures, YouTube videos, tweets, Facebook messages, and blog posts should be full of content that creates a positive impression for your business. If you ‘like’ or ‘favorite’ other social media users’ contributions, they will also reciprocate by doing the same for your content. Add value by posting content that is at once useful and interesting.
    5. Social media platforms are for socializing.
      Do not hasten into straightaway talking about your products or services. Even a social media marketing initiative should prioritize building trust by liking others’ content, providing helpful comments, complimenting, and connecting on a regular basis. Let the flow of such exchange naturally veer towards your products and business. Engage friends and others who like your products or services. Make genuine friends, first off.

    For more details on our Social Marketing Service, give us a call: 020-8150-6420 or Contact Us

    Oct 21

    A product feed is the file that contains all information about your products, and it supplies that content to consumers visiting e-commerce-related websites such as price comparison websites, affiliate networks, search engines, and so on. The foremost example of the sites that will most profitably display your product feed is Google Product Search.

    The Google Product Search feed can be optimized in various different ways to achieve free but quality traffic to your website or webstore. Descriptive and concise information on your products as prescribed by Google is the single most important requirement. Here are Google Product Search optimization essentials to help take your online business to the next levels:

    1. Short, relevant, and carefully written titles and descriptions created from the terms your customers use to look for products (Use SEO tools such as Google AdWords to identify these. Details such as shipping charges or marketing campaigns should not be mentioned here.)
    2. Use of relevant terms such as ‘Thanksgiving Day gift’ or ‘Christmas gift’ in the titles and descriptions throughout, in the Google Product Search feed
    3. High-resolution, quality images of the products
    4. Product categories that are based on Google’s Product Type to help place your products in the most suitable departments and thereby increase products’ rankings
    5. Frequent submission of your product feeds to avoid getting them removed from Google Product Search for the lack of fresh feeds
    6. Mentioning shipping and tax info to avoid shopping cart abandonment as a direct result of very high shipping charges (Think about this one. Google Product Search allows you to submit tax and shipping info directly through setting default values in Google Merchant Center account or by mentioning it in the feed.)
    7. Mentioning in the Google Product Search feed any newly introduced products, shipping waivers, support for Google Checkout – attributes that shoppers look for specifically when shopping online (not in the titles or descriptions)
    8. Completing all required fields while submitting the feed
    9. Submitting in the feed for Google Product Search all relevant details such as modes of payment available, color, brand name, UPC, MPN, and ISBN as well as descriptions such as ‘available online only’, or ‘compatible with’, and ‘system requirements’, etc.
    10. Connecting the Google Merchant Center account to your AdWords account to make best use of Google’s Product Extension Ads
    Jul 27

    The trouble with the average internet marketing service is that a lot of marketing brain has to go into the website promotion tools available online. SEO services likewise need to be based on total commitment and involvement in your project on the part of the internet marketing service provider. You have blogs, articles, coupons, vouchers, SMSs, mailers, and so on. But search engine optimisation services are often thought to be powerful instruments in themselves, by those at the helm of business affairs.

    For instance, a web log (or blog, for short) is merely a format that you use to post blog-worthy content online. Your blog can be a mini representation of your website, your business, your ideas…the lot. It can carry links to some great web pages that are frequented by droves of surfers. But if your blog does not contain adequate thought in the right words and phrases, you might as well not blog at all. Remember that your blog — in fact all the internet marketing you indulge in — tells the world a lot more about you and your business than you think. People are definitely going to read between the lines of even internet marketing copy, since they are there mainly to find useful copy. That is a major reason for the recent success of social media optimisation tactics, isn’t it?

    Internet marketing service providers believe that website promotion, pay per click, or social media optimisation constitute the power to generate sales. Despite their faith in such tools, you and I know that that is not really true. These tools are just the outer shell for the gunpowder of an effective internet marketing service.

    SEO services can get your website to the first page of a majority of SERPs, even among the first five. Once you are up there, however, the truest test of your content begins. If you do not have genuinely useful content on your website, things are going to get pretty awkward for your business online. While search engine optimisation is a useful tool, it can only take your website to the first page. Again, on the way, it would require top-class content to progress so far.

    Take fancy names and terms coined by marketers with a pinch of salt and learn to discern genuinely useful content online. In short, prepare for online success.

    preload preload preload