Sep 12

Now that marketing genius, in collaboration with web development pros, has made it more easily possible than ever before to connect with your customers, it is high time businesses took an active interest in developing, nurturing, and innovating better ways to connect with customers. Run-of-the-mill concepts in your CRM solution will just not do now because the creative lot among you are already well on their way developing interesting customer relationship management strategies, often even combining an in-person approach with an online or cloud-based one. The possibilities are limited only by your imagination, as usual.

For instance, how many companies have initiated the use of social media platforms into their CRM strategy? But those that have are up to serious business. Not viewing such new options as instrumental to forging a comprehensive software solution immediately renders the whole vision myopic. And that is only because customer relationships ARE being enhanced by refreshing new approaches.

Here is a short, partial list of things to do and incorporate into your customer relationship management schedule:

  • · Listen: New software tools that can be used ‘listen’ to what people are saying about your  business, brand, or product are available. These tools work in conjunction with a social media platform or more.

  • · List: Maintaining lists of what customers, third-party vendors, and competitors have to say about your brand / product on Twitter can help achieve more with less effort.

  • · Rescue Act: Lists for Facebook, Twitter, and other platforms can be managed using a quality CRM software. Ensure that your content for tweets and other messages is managed professionally, in house. This list will help as a component of your CRM solution when a refreshing new approach is inevitable for getting ahead.

  • · Try LinkedIn: LindedIn can be used to generate sales as well as network with top professionals, businessmen, and gurus. All it requires is the time to do it and there’s a good chance you will be meeting people you never thought you’d be speaking to.

  • · Engagement: Something that will engage prospective customers? Think discounts, coupons, contests, and content specifically created for the purpose. Think different, be different, make a difference.

In addition to this list, pay careful and proactive attention to what your customers and vendors talk about online. It pays to listen and then follow up. Timeliness of your communiques is critically important. In all this, a good CRM software tool can be used effectively. Let the entire approach be one where you are seeking to HELP customers find what they want rather than using marketing gimmicks to fool yourself into thinking that good custom can be tricked into buying.

For more details on our Software Solution, give us a call: 020-8150-6420 or Contact Us

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