Dec 05

Twitter restricts you to 140 characters, within which you need to be able to communicate meaningfully and usefully to your business community. Web marketers are known to use Twitter for business whenever they post on their business blog. They create links to their online activity and share it with others. They will also use twitter for internet marketing.

Does it make business sense? It sure does, if done well. The social media platforms are all about sharing. If you know how to add value to the tweets you generate for your business account on Twitter, you can very well leverage Twitter for business and increase the perceptibility for your business online.

Brevity is the soul of a tweet: Depending on what content you generate using your Twitter account; your business could stand to gain significant benefits from its tweets. In fact, many businesses are increasingly using Twitter to their advantage.

Professionals often use Twitter for business marketing as well as a communications tool. The following are some other ways of tapping the power of Twitter for business advantage:

  • Follow industry captains who often post links to some important resources and conversations.
  • Post questions composed to elicit quick answers, and answer questions that others ask.
  • Create links to your website or blog (too much of even a good thing is always bad).
  • Stay abreast of the buzz in your industry.
  • Socialize on Twitter with your counterparts in other organizations.

    Find the right people to follow: Use tools such as Who Should I Follow and Summize for the purpose. While Twitter etiquette is still coming into its own, the general rules that apply to any social media platform are also relevant to using Twitter for business. Treat others with the same respect that you would expect of them. Participate whole-heartedly in the community even while using Twitter for business marketing. The results will eventually show. Do not simply promote a product or service. Voice your opinion and support like-minded persons.

    If you happen to be an estate agent, you could tweet info on homes currently available. If you are a full-fledged company, you could tweet about events that take place on a daily basis on the company’s premises. This should be done in such a way that it creates a sense of familiarity with your company’s culture among your followers. It would be making the best use of Twitter for business.

    Happy tweeting for business!

    Nov 02

    With the kind of demand for and the influence of social media platforms today, their role as marketing tools is no longer an option. If you are not engaging directly with your audience, you are missing a critical business opportunity. What makes things worse is that social media marketing is speedily making its way to small and large companies’ marketing agenda. Corporate blogs, Facebook, Twitter, and Google+ accounts, and other platforms are evolving fast and making themselves more and more suitable for the purposes of social media marketing.

    As a business owner, you also do not have much time – only as much as for the competition to realize the power of social media marketing and implement it. Being the earlier adapter has big advantages over the competition.

    Social Media Platforms

    Social Media Platforms

    So what all can be done to make the most of social media marketing? Here are a few suggestions:

    1. Analyze what all can you and your business bring to your social media presence.
      What assets do you possess? What services can you offer? What will your online USPs be? How will you differentiate from others in your vertical? The answers to these questions will enable you to you’re your social media marketing strategy. Also, if you have bigger players in the same vertical, conduct an in-depth study of all that they have been doing with social media platforms.
    2. Get your organization social media accounts – Facebook, Twitter, Google Plus, LinkedIn, and YouTube.
      Set up a blog and start posting at regular intervals, ideally on a weekly or fortnightly basis. Ensure that the content on these platforms and especially for the blog is the best it can get. If that is possible, get social media experts to help. Your social media marketing can succeed only when you engage your audience on multiple levels since every member of the audience will not necessarily be using every single platform.
    3. Look up a social media management services provider online.
      The best ones will provide top initial content, great design, and regular updates – all for a modest monthly or yearly fee. To begin with, this is the safest bet to get your social media marketing strategy off the ground.
    4. Provide information that your audience can use.
      Pictures, YouTube videos, tweets, Facebook messages, and blog posts should be full of content that creates a positive impression for your business. If you ‘like’ or ‘favorite’ other social media users’ contributions, they will also reciprocate by doing the same for your content. Add value by posting content that is at once useful and interesting.
    5. Social media platforms are for socializing.
      Do not hasten into straightaway talking about your products or services. Even a social media marketing initiative should prioritize building trust by liking others’ content, providing helpful comments, complimenting, and connecting on a regular basis. Let the flow of such exchange naturally veer towards your products and business. Engage friends and others who like your products or services. Make genuine friends, first off.

    For more details on our Social Marketing Service, give us a call: 020-8150-6420 or Contact Us

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