Nov 23

I cannot help observing how online marketing service providers tend to thrust the medium that they are comfortable with under customers’ noses. “Video is the best medium for marketing…”, “Website design…”, “Picture worth thousand words…”, and similar phrases abound on the websites of those that provide such inherently incomplete services. Business websites are meant to communicate the full picture to the convenience of every member of the target audience.

Are developers naïve enough to think that the customer does not see through their diaphanous inability to INTEGRATE all web development instruments into one superb business website for the client? After all, what is the entire purpose of having “good content” on your website?

Your business website needs content that is engaging, appealing, informative, interesting, unique, and the kind that sells your products or services for you. Conversation with your client is extremely important, as you can see. To that end, you cannot afford to neglect creating such well-rounded content.

Business Conversion Optimization

Business Conversion Optimization

You see, every single medium has its own strength – the one cannot quite achieve what the other can. And that is simply because each medium has a certain efficacy that is unique to itself. Making the most of the medium on your business website and stringing two or more of these media to structure the message to your target audience is the need of the hour. Any single medium can of course not be as efficacious as two or three of them combined to good effect. And that good effect is what makes your overall content appealing, informative, engaging, and so on. Remember you have a business website to manage, not a theatre or a book.

A multimedia experience is your best bet at communicating the full message to your prospective customers. Ensure that your business website offers full support to all your customers. Avoid falling into the trap of a designer or developer who can only provide only a part of the content for your business website.

Oct 31

I believe you are already aware of the pitfalls of a poorly designed website. So I’ll just get straight to the point. Here are 7 things to avoid by way of website design:

1. Don’t make registration mandatory
Making it mandatory for people to register is the same as asking them to move on. Avoid it at all costs. Registration should be an option, not an obligation, with good website design. Let them have a look at what all is on offer. If they see something they like and want to purchase something, you could then require the registration. Keep it simple, nevertheless.

2. Don’t overlook or overdo search capabilities
Onsite search options should be as intuitive as they can get. Provide internal linking and search boxes to the extent possible, but also take care not to overdo it. The web page design should be such that the user can immediately make out where to look for what is required.

3. Don’t hold back on payment methods
Your customers should be clear about whether you accept PayPal payments, credit cards, debit cards, checks, (and so on) etc. Make sure that you have mentioned it at an appropriate location on your website and that your website design is transparent enough to help customers access that information.

4. Don’t create any barriers to customer support
Easily accessible and informative customer support is just as valuable as any other aspect of your website design. Provide online and other forms of customer support to ensure that your customers are always satisfied with your service. Provide appropriate yet easy-enough channels for customers to communicate on the website itself.

5.  Don’t let technology overwhelm visitors
Although Flash, Java Navigation, and such other tech is good to look at, it is not advisable to overload your website with too much of it. Ensure that simplicity is a cornerstone of your website design. Annoyed visitors will only hurt your business, so unless you intend to display your Java or Flash portfolio, keep the junk to a minimum.

6. Don’t disallow the right click
Plagiarists will go ahead and do it any which way. So there’s hardly any point in disabling the right click. Copying your content won’t do them much good anyway.

7. Don’t fill your web pages with ads
Ads will definitely bring you money, but too many ads on your web pages will surely agitate your visitors and customers. Keep the ads relevant and useful to your target audience and ensure their number is kept to a minimum.

Jul 15

Quality website design and development of  business websites occur when the website designer understands the ways in which people use the Internet and the reasons why. This maxim holds true most significantly in the case of ecommerce websites. Such websites depend entirely on people, more specifically “quality traffic” to their webstore or website. Without the promise of a huge click-through rate translating into at least a 5% to 10% conversion rate, few webstores could possibly survive. Webstore design is thus critically important to the store owner and the people he commissions.

Hence, it is advisable not to take users for granted. Try not to exclude any given consumer segment. Make arrangements for all. Ongoing research into consumer behaviour is an ideal proposition for any business worth its own name. In the case of evolving website design, the same holds true for website developers. While designing a webstore or a web page, take into account the targeted audience. For instance, if the page or site is exclusively intended for either the younger or the older generations, your task as a website designer is to identify their specific requirements, which can be tough … depending on the size of the audience. If it includes both segments, it becomes even more complicated. You’d think you need to design two versions of the site. You can design just a single webstore, however.

People are complicated, and difficult to please. Then, they are grouped under parameters such as likes and dislikes, beliefs, education, culture, religion, age, gender, and so on. Can you design a website, or a page even, to accommodate every taste? Can you design a web page for even the motley group of your ‘targeted audience’? If you think you can, you are already progressing in the wrong direction. Sit up and take note. Because all you can do as a website designer is be sensitive to your existing and prospective customers. And to how they use web development technology. Period.

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