Jul 27

The trouble with the average internet marketing service is that a lot of marketing brain has to go into the website promotion tools available online. SEO services likewise need to be based on total commitment and involvement in your project on the part of the internet marketing service provider. You have blogs, articles, coupons, vouchers, SMSs, mailers, and so on. But search engine optimisation services are often thought to be powerful instruments in themselves, by those at the helm of business affairs.

For instance, a web log (or blog, for short) is merely a format that you use to post blog-worthy content online. Your blog can be a mini representation of your website, your business, your ideas…the lot. It can carry links to some great web pages that are frequented by droves of surfers. But if your blog does not contain adequate thought in the right words and phrases, you might as well not blog at all. Remember that your blog — in fact all the internet marketing you indulge in — tells the world a lot more about you and your business than you think. People are definitely going to read between the lines of even internet marketing copy, since they are there mainly to find useful copy. That is a major reason for the recent success of social media optimisation tactics, isn’t it?

Internet marketing service providers believe that website promotion, pay per click, or social media optimisation constitute the power to generate sales. Despite their faith in such tools, you and I know that that is not really true. These tools are just the outer shell for the gunpowder of an effective internet marketing service.

SEO services can get your website to the first page of a majority of SERPs, even among the first five. Once you are up there, however, the truest test of your content begins. If you do not have genuinely useful content on your website, things are going to get pretty awkward for your business online. While search engine optimisation is a useful tool, it can only take your website to the first page. Again, on the way, it would require top-class content to progress so far.

Take fancy names and terms coined by marketers with a pinch of salt and learn to discern genuinely useful content online. In short, prepare for online success.

Jun 11

What others opine on your persona, your character, your website promotion and business, and even your most unobtrusive trifles can require formidable courage to adapt to and handle gracefully. This courage was found only very recently by yours truly, after 39 long years and 8 fidgety months of obfuscating frustration at others’ remarks and tons of hard-earned wisdom having flown under the bridge. ‘Why me?’ is a question I no longer deny anyone, nor myself. However, going on to ‘Why not me?’ has been that much more daunting. After all, what irresistible source of pleasure do we tend to exact from others’ troubles? What primitive sadism stokes our desire to gawk at others’ pitfalls? What makes us take for granted that the other entity is of an inferior substance? And even if it indeed were such, what of it? Would you personally prefer to enumerate the varied advantages of your own products and services or denounce those offered by another? Do you want to ‘drive traffic’ to your website? Alternatively, would you prefer to have a good number of prospective clients that keep returning to your website and make for good business?

These are questions far beyond the realms of the technical or Web content one finds infesting the internet through website optimization. ‘Other vendors do not provide, are not capable, cannot deliver…but we, our experts, our whatsitsname…’ is the sort of rubbish one finds almost at will at websites offering one or the other sort of IT service. These must really be the best people to source the ecommerce, application development, Web software, and other solutions that your business so badly requires or cannot do without. Any one of these is a potential panacea to all your troubles, and you could not possibly choose the one over the other without significant losses to your business interest. As a customer even, you could not hope to win an argument about how the other provider did serve the best interests of a friend’s business. ‘Our solutions work better…’ Why do so many business entities suppose that such an extremely condescending or belittling attitude can win over customers? What sort of website promotion is this? Moreover, what can you possibly say in such a situation?

Say nothing, I suggest. Just do exactly whatever it is you want to. Go hire the particular developer who has demonstrated and convinced you of the worth of his solutions to your business. Go about it nonchalantly. There is no need to make an outcry over it. Be tactful when you make your choice. Making your own choice cannot be challenged, no matter what anyone says. Website promotion must be done in incrementally mature terms.

Make informed choices – that is the best way to counter second-party criticism.

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