Jul 15

Quality website design and development of  business websites occur when the website designer understands the ways in which people use the Internet and the reasons why. This maxim holds true most significantly in the case of ecommerce websites. Such websites depend entirely on people, more specifically “quality traffic” to their webstore or website. Without the promise of a huge click-through rate translating into at least a 5% to 10% conversion rate, few webstores could possibly survive. Webstore design is thus critically important to the store owner and the people he commissions.

Hence, it is advisable not to take users for granted. Try not to exclude any given consumer segment. Make arrangements for all. Ongoing research into consumer behaviour is an ideal proposition for any business worth its own name. In the case of evolving website design, the same holds true for website developers. While designing a webstore or a web page, take into account the targeted audience. For instance, if the page or site is exclusively intended for either the younger or the older generations, your task as a website designer is to identify their specific requirements, which can be tough … depending on the size of the audience. If it includes both segments, it becomes even more complicated. You’d think you need to design two versions of the site. You can design just a single webstore, however.

People are complicated, and difficult to please. Then, they are grouped under parameters such as likes and dislikes, beliefs, education, culture, religion, age, gender, and so on. Can you design a website, or a page even, to accommodate every taste? Can you design a web page for even the motley group of your ‘targeted audience’? If you think you can, you are already progressing in the wrong direction. Sit up and take note. Because all you can do as a website designer is be sensitive to your existing and prospective customers. And to how they use web development technology. Period.

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